Mini-Case Study Snappy Snacks


Molly Smith, product manager for a manufacturer and marketer of spicy snack products, must decide how to address sluggish sales of a newly introduced product. Potentially complicating the situation are Molly’s assistant product managers who appear to have different ideas on what needs to happen to improve sales.


Cost: $2.99 USD

To Purchase: Students and others can purchase this case by clicking here.

Information For Educators: Eligible educators can request a Free Educator Review Copy of this case by clicking here.

Potential Discussion Topics: new product introduction, gaining retail distribution, niche marketing, product management, pricing strategy



Original Image by USDAgov