As we saw in the Personal Selling tutorial, there are several different roles that can be served by those engaged in selling. In this tutorial we outline four key selling roles:
- Order Getters
- Order Takers
- Order Influencers
- Sales Support
As we will see, the objectives of each role is different. In fact, some roles do not even involve direct selling to customers! It should be noted that these roles are not mutually exclusive and that a salesperson can perform more than one and possibly all activities.